A custom game for your online store, with your product as the power-up
Email open rates fall because every email looks like an offer. A new level in every launch email is a reason to open it, and every level beaten drops a code that works in the cart.
Why a game beats another discount email
Your list has seen every version of 10% off. A game changes what the email is: not an offer, a thing to do. The product is the hero and the power-up, so sixty seconds of play is sixty seconds with your product on screen. Players share the link to beat their friends, and a friend who arrives through a game link sees your product before they see a price, which is the best first impression paid acquisition can't buy.
What your store game looks like
The hero is your product or your mascot, modeled in 3D with your label on it. The levels follow your calendar: a holiday level, a launch level, a clearance level, each one an email. Enemies are whatever your customers already hate (ours are spam bots and a ghostly abandoned cart). The reward ticket at the end holds a code that applies automatically at checkout.
Rewards that fit e-commerce
- Level 1: 5% off this order, which converts the session that is already open.
- Level 2: free shipping.
- Level 3: 10% off and early access to the next drop.
- Share: a friend who plays from your link earns you both a code.
What it costs
The Online Store plan is $399 a month with a $2,000 build fee spread over 12 months ($167/month). Includes the custom hero and six or more levels, checkout and email integration, a new level every other month, share-link tracking and redemption analytics you own.
How it gets built
Intake form, first playable level in five business days, full game in ten. We supply the email and social assets for every new level, so the game becomes a content calendar you do not have to write.
Tell us about your business. We'll come back with a game idea and a quote.
Playable first level in five business days. Full game live in ten. Founding clients get 25% off the monthly for the first year.
Questions we get asked
Which platforms do the codes work with?
Shopify and WooCommerce directly; most other carts through their discount-code tools. Tell us your platform on the intake form.
Can the game live on our site?
Yes. It can be embedded on a page of your store or hosted on ours and linked; either way the codes work the same.
How often do we get new levels?
Every other month on the plan, timed to your launches. Extra levels for a campaign are a small add-on.
What do we see in the analytics?
Plays, clears, codes issued, codes redeemed, and which share links brought new players.