Articles
Practical notes on loyalty, QR codes and games for businesses that sell to people.
Restaurant loyalty ideas that actually workSeven restaurant loyalty ideas ranked by what they cost you and what they bring back, from the birthday club to the table-tent game.QR code marketing for coffee shops: what to put behind the codeA QR code on a cup sleeve is free real estate. Here is what to put behind it, ranked by what customers actually scan, from menus to a one-minute game with a free pastry at the end.Gamification for small business: what works and what is a gimmickGamification sells itself on engagement. Here is which mechanics bring customers back to a small business, which ones just look busy, and what a custom game costs compared with the alternatives.How to put a game on your packagingA step-by-step look at on-pack games for consumer packaged goods: what the QR code should open, how coupons get redeemed, what data comes back, and what it costs.